UKA, the governing body for athletics in the UK has signed a four year deal with British fashion brand Jaeger.
As part of the deal, athletes that gain medals at international level will be rewarded with formal wear from Jaeger's seasonal collection.
Niels de Vos, UKA Chief Executive, said: "Medallists often receive formal invitations and our new partnership with Jaeger will ensure they look stylish at every major social event."
Furthermore, UKA's key board members will be fitted out with business wear from the company.
Image shows British athletes Jessica Ennis (left) and Jenny Meadows (right).
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